Xceed Platform

XCEED - Dr. Reddy’s Customer Service Platform for our API Customers

Dr. Reddy's provides its customers with a superior service experience through well-defined processes and a digital engagement platform called XCEED. For our API customers, XCEED enables the customer to manage the complete inquiry and procurement process of Dr. Reddy's generic active pharmaceutical ingredients (APIs) in real-time. In addition, with its advanced B2B customer service portal features, XCEED is entirely focused on significantly increasing the operational efficiency in doing business with Dr. Reddy's.

We have designed the XCEED platform by gathering insights and understanding the customers' pain points through surveys, market research, and conversations with our customers. As a result, XCEED is created to seamlessly cater to the customers' needs by providing an advanced customer experience and facilitating collaboration.

XCEED gives instant access to an industry-leading portfolio that spans a wide range of indications and complex molecules such as steroids, peptides, or highly potent APIs (HPAPI). From ordering samples to submitting and tracking their orders, XCEED provides convenience and transparency to our customers by providing a centralized platform to interact with Dr. Reddy's interdisciplinary customer service team that helps in the timely delivery of the APIs.